Shop Now

Bestsellers

Shop Now

What makes us Rare

Together we’re building a safe, welcoming space in beauty and beyond. This is makeup made to feel good in, without hiding what makes you unique. And it’s all vegan and cruelty free.

OUR STORY

Foundation
Shade Finder

Find your best shade, along with complexion must-haves perfect for your skin tone. All in just 3 simple steps.

Match Me
Rare Beauty makeup model featured on the site.

light

light medium

medium

medium tan

medium deep

deep

@RareBeauty

This is Your Community

Share your #RareRoutine and tag @rarebeauty for a chance to be featured!

Learn More
Rare Beauty makeup model featured on the site.

Shop by
Category

Lip
Bestsellers
Eye

  • Make an impact on mental health

    1% of Rare Beauty’s annual sales will go directly to the Rare Impact Fund to expand mental health services in underserved communities.

    Learn More