

NewSoft Pinch Blush Custom Set
Save 20% when you bundle a full-size Soft Pinch Liquid Blush in your fave shade with the Soft Pinch Blush Brush. Online only.
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NewSoft Pinch Bouncy Blush + Lip Oil Collector’s Set
The entire Soft Pinch Matte Bouncy Blush and Tinted Lip Oil collections (plus a blush brush)—that’s 16 full-size cheek & lip essentials—in the ultimate keepsake box. A $390 value. U.S. Only and final sale.
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NewSoft Pinch Matte Bouncy Blush
A pillowy, matte blush that blends like a cream, blurs like a powder, and wears like a dream.
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NEWLiquid Contour, Blush & Luminizer Custom Set
Save 20% when you bundle our bestselling cheek essentials in your shades of choice—that’s 3 full-size faves for $64 ($80 value)! Online only.
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NEWFind Comfort Minis
Body care that helps you feel good in your skin—now in perfectly portable, travel-ready sizes.
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Soft Pinch Liquid Blush Duo
Celebrate 5 radiant years of Selena’s iconic Rare album with this full-size liquid blush duo—featuring new, set-exclusive shade Souvenir.
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Soft Pinch Liquid Contour
Dot, blend, done. The easiest way to contour, with a mistakeproof formula and a natural, seamless shadow effect.
SHOP NOWBestsellers
Shop NowSoft Pinch Liquid Blush
Meet our award-winning bestseller that’s sold every four seconds. Lightweight, layerable, long-lasting—and loved by so many worldwide. Get pinch-perfect color in just one dot.
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This is Your Community
Share your #RareRoutine and tag @rarebeauty for a chance to be featured!
Learn MoreThis is Your Community
Share your #RareRoutine and tag @rarebeauty for a chance to be featured!
Learn More


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Make an impact on mental health
1% of Rare Beauty’s annual sales will go directly to the Rare Impact Fund to expand mental health services in underserved communities.
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