How It Works

Innovate

Innovate

Robust NPD process

Cross-brand idea sharing & collabs

Test & Iterate

Expand

Expand

Channels

Categories

Geographies

DTC

Leverage

Leverage

Relationships

Field sales

Scale negotiations

Best practices

Our Operating Model

Our portfolio brands enjoy access to deeper and broader resources than they could afford on their own, which means less worrying about the details and more fuel for scaling the business.

Rare Beauty Brands Operating Model

Rare Beauty Brands Operating Model

Brand Potential

Better. Faster. Stronger.

Our model helps brand champions accelerate their amazing visions, enabling them to achieve the brand’s potential faster, more efficiently and with less risk.