Soft Pinch Liquid Blush Mini

Airy, lightweight liquid formula blends and builds effortlessly for a soft flush of color.

Infused with long-lasting color pigments for all-day wear—a little goes a long way.

Mistake-proof, it layers beautifully over liquid/powder formulas without disturbing makeup.

Available in 7 shades:
Joy – mute peach (dewy)
Happy – cool pink (dewy)
Grateful – true red (dewy)
Hope – nude mauve (dewy)
Encourage – soft neutral pink (dewy)
Virtue – beige peach (dewy)
Truth - mauve maroon (dewy) NEW

Real results:
• 100% said it applies easily and wears evenly
• 100% said the texture is silky and glides on smoothly
• 100% said it stays in place upon application and is comfortable to wear
• 97% said the color blends seamlessly

*In an independent consumer study of 32 people

Made with our Botanical Blend of lotus, gardenia, and white water lily to help soothe, calm, and nourish skin.

See all Ingredients

Gently remove excess product from applicator.

Use the doe-foot applicator and place 1-2 dots on each cheek.

Use fingertips and gently pat into skin for a seamless finish.

Blush FAQs

What is the purpose of blush?
Blush is used to perk up cheeks with a healthy-looking flush of color, resulting in a more vibrant, fresh-faced look. It also helps add dimension to your face!

Can I apply Soft Pinch Liquid Blush over liquid foundation? What about over powder foundation?
Yes and yes. Soft Pinch Liquid Blush was made for layering; it applies and blends seamlessly over both liquid and powder formulas without disturbing what’s already there!

Can I wear Soft Pinch Liquid Blush without foundation?
Yes! Soft Pinch Liquid Blush applies beautifully over bare skin as well as over foundation.

How long does Soft Pinch Liquid Blush last?
Soft Pinch Liquid Blush was made to keep up with you all day, with long-lasting color that stays true and doesn’t fade.