True to Myself Natural Matte Longwear Foundation

3-in-1 foundation primes, covers, and sets – advanced film formers act as a primer to extend wear and keep the finish fresh, while finely milled powders lock in coverage all day. Sweat-, humidity-, and smudge-proof.

Powered by True Comfort Complex™ (a skin barrier-boosting blend of sodium hyaluronate, ginger root, and algae extract) – keeps skin hydrated up to 8 hours for comfortable wear all day long.

Your best skin, instantly – buildable medium to full coverage instantly blurs, smooths, and reduces the look of pores, with a natural matte finish that moves with your skin—and looks better over time.

Weightless, breathable wear – airy, whipped texture blends seamlessly (won’t streak or crease) and feels like bare skin, staying fresh while minimizing shine from morning to night.

Best for normal, combo, and oily skin types.

Choose from 48 shades.

Real results:
+ 94% said it instantly reduces the look of pores
+ 92% said it instantly blurs skin for a soft-focus effect
+ 92% said it doesn’t oxidize (color doesn’t change during wear)
+ 90% said it doesn’t cling to dry patches

*In an independent consumer perception study of 50 people

Net Wt. 1 fl. oz. | 30 mL

True Comfort Complex™ (a vitamin- and antioxidant-rich blend of sodium hyaluronate, ginger root, and algae extract) – strengthens the skin...

See all Ingredients

The easy-control pump lets you customize your coverage: Start with half a pump for medium, or a full pump for full.

Starting with half a pump, dispense foundation onto the back of your hand or directly onto your tool of choice (we recommend the Liquid Touch Foundation Brush or Soft Touch Blending Sponge), then tap or sweep onto the face in even layers, building as desired.

Sheerest coverage: Damp sponge
More coverage: Fingers
Most coverage: Dry sponge or Liquid Touch Foundation Brush

This foundation is best for normal, combo, and oily skin types. Have dry skin? Be sure to prep skin with moisturizer for best results!

Foundation FAQs

How do I find my correct foundation shade online?
You can use the Rare Beauty Shade Finder tool to find your perfect foundation match. If you own our Tinted Moisturizer or Liquid Touch Foundation, you can use our Shade Chart at Rarebeauty.com and Sephora.com to help find your shade in The True to Myself Natural Matte Longwear Foundation.

What is the best way to apply this product?
The easy-control pump lets you customize your coverage: start with half a pump for medium, or a full pump for full. Dispense the foundation onto the back of your hand or directly onto your tool of choice (we recommend our NEW Soft Touch Makeup Blending Sponge or Liquid Touch Foundation Brush), then tap or sweep onto the face in even layers, building as desired.

Can I build this foundation without it looking cakey?
The True to Myself Natural Matte Longwear Foundation is buildable from medium to full coverage without ever looking cakey. The lightweight formula moves with your skin, blurs imperfections, and looks natural all day, giving you a smooth, comfortable finish that looks better over time.

How much foundation do I need to apply for medium or full coverage?
Start with half a pump for medium coverage or a full pump for full coverage of The True to Myself Natural Matte Longwear Foundation. The easy‑control pump helps you dispense just the right amount so you can build coverage gradually without wasting product.

Does it apply well over sunscreen?
Yes! The True to Myself Natural Matte Longwear Foundation works well over sunscreen—just let your SPF absorb fully before applying.