• Rare Beauty
    Made Accessible Initiative

    Rare Beauty was founded on inclusivity, and we’re expanding our definition with the Made Accessible Initiative. The initiative came about organically. Because of my personal experience, I’ve always been drawn to packaging that’s easy to open and close, hold, and apply. When we started hearing your feedback about how accessible you find our products, we wanted to know more.

    The Made Accessible Initiative has several goals: First, we're partnering with the Casa Colina Research Institute to figure out what makes a product more accessible. We plan to use that information for future packaging decisions and make it widely available to the beauty industry so they might do the same.

    Rare Beauty is made to feel good in. I hope you feel as good using it as I do.

    Love,

    Selena Gomez
    Founder & Creator

  • Redefining
    Inclusivity

    To kick off the Made Accessible Initiative, we partnered with the Casa Colina Research Institute (CCRI), part of Casa Colina Hospital and Centers for Healthcare. CCRI conducted a study to identify features that make our products easy to open and close, hold, or apply for individuals with dexterity issues.

“This study gave our patients the chance to reintroduce makeup into their lives in a way that was more accessible. It showed that even with limited hand and arm mobility, you can still partake in the beauty community.”

HANNAH CONE, PT, DPT, NCS
CASA COLINA HOSPITAL AND CENTERS FOR HEALTHCARE

  • Rare Results

    ABOUT THE STUDY


    Experts at CCRI conducted a study to gather information on what product attributes aid or hinder usability and satisfaction for users with disabilities. It also evaluated a selection of our products based on ease of grip, maneuverability, packaging design, and product applicators. Participants documented their experiences, challenges, and any suggestions for improvements.

    Learn more about the study

    ABOUT CASA COLINA

    Casa Colina Hospital and Centers for Healthcare is a nonprofit provider of specialized medical and rehabilitative care for people with disabling conditions resulting from accidents, disease, or illness.

    CCRI brings together doctors, scientists, and other rehabilitation professionals who conduct basic, translational, and clinical research, striving to transform scientific advances into improved patient care and outcomes.

    Learn more about Casa Colina

  • A New Standard for Rare Beauty

    • From how you hold it to how it blends, many factors go into making a beauty product accessible. At Rare Beauty, we’ve identified three key features.
      • Packaging that's easy to use

      • Packaging finishes that allow for a secure grip

      • Applicators that are comfortable to hold and maneuver with precision


      Explore a selection of products that we believe align with our Made Accessible Initiative.

  • Soft Pinch
    Liquid Blush

    • Cap design minimizes resistance for easy opening
    • Applicator is easy to remove
    • Bottle’s matte finish allows for a firm grip and prevents slipping
    • Bottle size allows for a firm grip and comfortable hold

    SHOP NOW



  • Soft Pinch
    Tinted Lip Oil

    • Cap design is easy to open and makes application easy and comfortable
    • Applicator shape allows for precise application
    • Bottle’s matte finish allows a firm, comfortable grip while opening

    SHOP NOW



  • Positive Light
    Liquid Luminizer

    • Cap design allows for secure and easy grip, opening, and application
    • Applicator is easy to remove from bottle
    • Bottle size allows for a firm grip and comfortable hold

    SHOP NOW



  • Liquid Touch
    Brightening Concealer

    • Cap design minimizes resistance for easy opening
    • Applicator is easy to remove and makes application comfortable for hands and wrists
    • Bottle’s matte finish allows for a firm grip and prevents slipping
    • Bottle size allows for a firm grip and comfortable hold

    SHOP NOW



  • Positive Light
    Tinted Moisturizer

    • Cap design allows for easy, and single-handed, opening
    • Bottle’s size, shape, and matte finish allow for a firm grip and prevent slipping
    • Bottle shape allows for easy finger placement and leverage when squeezing
    • Bottle shape makes it easy to dispense product

    SHOP NOW



  • Liquid Touch
    Weightless Foundation

    • Cap design allows for secure and easy grip and application
    • Bottle’s matte finish allows for a firm grip and prevents slipping
    • Bottle shape is comfortable to hold

    SHOP NOW



  • Kind Words
    Matte Lipstick

    • Cap design is easy to remove and allows for an easy and firm grip
    • Tube design gives leverage for twisting lipstick
    • Tube size makes holding easy and allows for opening with one hand

    SHOP NOW