Always an Optimist Illuminating Primer

A cooling, water-based gel primer that smoothes, hydrates, and illuminates skin, prepping you for makeup that looks and feels its best all day.

1% of Rare Beauty’s annual sales will support the Rare Impact Fund. Learn More

A cooling, water-based gel primer that smoothes, hydrates, and illuminates skin, prepping you for makeup that looks and feels its best all day.

1% of Rare Beauty’s annual sales will support the Rare Impact Fund. Learn More

Cruelty Free

Vegan

Paraben Free

Silicone Free

Dermatologist
Tested

Noncomedogenic

Details

Lightweight, non-sticky gel primer glides on evenly to smooth you out for the perfect base. Makeup applies better, and stays put longer, too.

Cooling, water-based formula—no silicone here! Instantly soothes and nourishes skin with all-day hydration, so you stay feeling fresh under makeup.

Ultra-fine pearls give skin a soft, lit-from-within glow.

Lightweight, non-sticky gel primer glides on evenly to smooth you out for the perfect base. Makeup applies better, and stays put longer, too.

Cooling, water-based formula—no silicone here! Instantly soothes and nourishes skin with all-day hydration, so you stay feeling fresh under makeup.

Ultra-fine pearls give skin a soft, lit-from-within glow.

Made with our Botanical Blend of lotus, gardenia, and white water lily, this formula helps soothe, calm, and nourish skin.

Apply 1-2 pumps to clean, moisturized skin, blending in with fingers. Then, follow with foundation and/or concealer.

TIP: Feel like skipping makeup? Try this primer on its own! It's made with ultra-fine pearls that bounce light to create the look of a more even skin tone.

Shop the Collection

What's in it?

Made with our Botanical Blend of lotus, gardenia, and white water lily, this formula helps soothe, calm, and nourish skin.

How to use

Apply 1-2 pumps to clean, moisturized skin, blending in with fingers. Then, follow with foundation…

Why Selena Loves It

“It's essential for a long-lasting look and proper prep for your makeup.”

Selena Gomez

@RareBeauty

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