Always an Optimist Soft Radiance Setting Powder
No. Light
Cruelty Free
Vegan
Paraben Free
Dermatologist
Tested
Details
Super finely milled and silky to the touch, this talc-free loose mineral powder goes on light and airy to provide sheer, seamless coverage with a subtle radiance and a natural finish.
Extends the wear of your makeup while blurring the look of pores and smoothing skin’s texture—no caking, no flashback.
Keeps excess oil in check so your skin not only looks its best—it feels comfortable all day, too.
Take it with you—our custom-designed sifter locks for mess-free storage on the go.
Net Wt. 0.33 oz. / 9.5g
Available in 5 sheer shades for a range of skin tones.
Shop the Collection
What's in it?
DEEP: Mica, Silica, C12-15 Alkyl Benzoate, Magnesium Myristate, Nylon-12…
How to use
Tap loose powder into the lid. Swirl setting powder brush…
Why Selena Loves It
“This setting powder does it all – smooths, blurs and sets my makeup. I love that it helps my skin look and feel its best all day.”
Selena Gomez
Real Results
Real Results
+ 100% said it smooths the look of skin with a natural-looking finish
+ 100% said it doesn’t look cakey or chalky
+ 100% said it doesn’t add weight or texture
+ 100% said it layers well and doesn’t disturb makeup
+ 100% said it’s not drying and feels comfortable all day
+ 98% said it doesn’t flash back in photos
+ 98% said it blurs and smooths the look of pores
*in an independent consumer perception study of 50 people
+ 100% said it smooths the look of skin with a natural-looking finish
+ 100% said it doesn’t look cakey or chalky
+ 100% said it doesn’t add weight or texture
+ 100% said it layers well and doesn’t disturb makeup
+ 100% said it’s not drying and feels comfortable all day
+ 98% said it doesn’t flash back in photos
+ 98% said it blurs and smooths the look of pores
*in an independent consumer perception study of 50 people
+ 100% said it smooths the look of skin with a natural-looking finish
+ 100% said it doesn’t look cakey or chalky
+ 100% said it doesn’t add weight or texture
+ 100% said it layers well and doesn’t disturb makeup
+ 100% said it’s not drying and feels comfortable all day
+ 98% said it doesn’t flash back in photos
+ 98% said it blurs and smooths the look of pores
*in an independent consumer perception study of 50 people
+ 100% said it smooths the look of skin with a natural-looking finish
+ 100% said it doesn’t look cakey or chalky
+ 100% said it doesn’t add weight or texture
+ 100% said it layers well and doesn’t disturb makeup
+ 100% said it’s not drying and feels comfortable all day
+ 98% said it doesn’t flash back in photos
+ 98% said it blurs and smooths the look of pores
*in an independent consumer perception study of 50 people
+ 100% said it smooths the look of skin with a natural-looking finish
+ 100% said it doesn’t look cakey or chalky
+ 100% said it doesn’t add weight or texture
+ 100% said it layers well and doesn’t disturb makeup
+ 100% said it’s not drying and feels comfortable all day
+ 98% said it doesn’t flash back in photos
+ 98% said it blurs and smooths the look of pores
*in an independent consumer perception study of 50 people
