Always an Optimist Illuminating Primer
A cooling, water-based gel primer that smoothes, hydrates, and illuminates skin, prepping you for makeup that looks and feels its best all day.
1% of Rare Beauty’s annual sales will support the Rare Impact Fund. Learn More



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A cooling, water-based gel primer that smoothes, hydrates, and illuminates skin, prepping you for makeup that looks and feels its best all day.
1% of Rare Beauty’s annual sales will support the Rare Impact Fund. Learn More

Cruelty Free
Vegan
Paraben Free
Silicone Free
Dermatologist
Tested
Noncomedogenic
Details
Lightweight, non-sticky gel primer glides on evenly to smooth you out for the perfect base. Makeup applies better, and stays put longer, too.
Cooling, water-based formula—no silicone here! Instantly soothes and nourishes skin with all-day hydration, so you stay feeling fresh under makeup.
Ultra-fine pearls give skin a soft, lit-from-within glow.
Lightweight, non-sticky gel primer glides on evenly to smooth you out for the perfect base. Makeup applies better, and stays put longer, too.
Cooling, water-based formula—no silicone here! Instantly soothes and nourishes skin with all-day hydration, so you stay feeling fresh under makeup.
Ultra-fine pearls give skin a soft, lit-from-within glow.
Made with our Botanical Blend of lotus, gardenia, and white water lily, this formula helps soothe, calm, and nourish skin.
Apply 1-2 pumps to clean, moisturized skin, blending in with fingers. Then, follow with foundation and/or concealer.
TIP: Feel like skipping makeup? Try this primer on its own! It's made with ultra-fine pearls that bounce light to create the look of a more even skin tone.
Shop the Collection
What's in it?
Made with our Botanical Blend of lotus, gardenia, and white water lily, this formula helps soothe, calm, and nourish skin.

How to use
Apply 1-2 pumps to clean, moisturized skin, blending in with fingers. Then, follow with foundation…
Why Selena Loves It
“It's essential for a long-lasting look and proper prep for your makeup.”
Selena Gomez
@RareBeauty
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This is Your Community
Share your #RareRoutine and tag @rarebeauty for a chance to be featured!
Learn More


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